The Fundraising Plan

by Susan Snider on November 4, 2014

Fundraising PlanAccording to the Giving USA Foundation’s annual study, in 2013 more than $335.17 billion dollars were donated in the United States. The US is the fifth most philanthropic country in the world. Australia, Ireland and Canada are the top three. The world is a generous place.

When creating a fundraising plan it is also important to understand how the donation pie breaks down into types of donors. This will guide your approach and determine your strategy when conducting fundraising campaigns. Giving from individuals makes up 72% of the pie or $241.32 billion. Giving from private foundations makes up 15% of the donation pie, corporate foundations 5% and family bequests 8%.

Building a sustainable and secure non-profit organization requires a strategic plan for raising the funds needed to cover expenses and fulfill the mission. This is typically called a fundraising plan. A fundraising plan outlines the goals, objectives and tactical activities that need to happen to meet fundraising goals. Because individual donors make up the biggest piece of the pie, it makes sense to focus the majority of fundraising efforts on this segment.

Soliciting individual donors can involve a variety of activities. Some of the more common activities include special events, galas, festivals, marathons, bake sales, direct mail campaigns, major gift solicitation, and planned giving. As you can imagine, each activity has its own set of nuances and details that need to be implemented in order to be successful.

Raising funds through corporate, private and government foundations typically involves grants. Grants management is a specialty unto itself. Although grants are only 20% of the overall giving pie, significant time and resources should be allocated to this effort. Diversity in fundraising, like diversity in business, is important to reducing sharp ebbs and flows of funds and helps you build a sustainably and stable non-profit organization.

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